October 15, 2020 Achieving success in the real estate industry of today calls for the use of the most advanced technology and equipment. In addition to the investment that is at the forefront of the market, it requires a dedication to being deft in the use of both technology and any equipment required. Consistency is needed in order to know your local market well and to remain aware of growing market trends in technology through reliable resources. While it can seem overwhelming, user-friendly technology makes the use of technology easier overall. Read on to learn more about the 5 ways technology is helping home buyers and sellers in Southern California. Apps Technology is helping home buyers and sellers in Southern California through the use of specialized apps, or a software application which does a specified task extremely well, while there is a significant initial investment in money and time, the payoff comes with the ability to allow the app to be at work on your behalf while you are busy with other tasks. With the advent of mobile apps, users can exploit their device at any time of the day or night that works into their schedule. While the selection of apps available for those involved in buying or selling homes may be overwhelming, they offer a virtually limitless resource for education and information to be triumphant among the competition on the market. Distance Doesn’t Matter We are knit together in new ways through the use of technology, this connecting of parties seeking out what the other has touched the real estate industry in an impactful way. Technology allows for a much wider potential as it eliminates distance as a barrier to real estate transactions and is helping home buyers and sellers in Southern California get into just the right person’s hands, despite their current location. There are now apps that can target your desired property or bring a buyer to your virtual door at any time of the day or night, without disturbing you or your lifestyle. Smart Marketing As data-driven marketing has increased in precision, savvy players in the real estate industry know that there are apps that are programmed to reach out to the right devices. By improving the odds of advertising dollar returns, technology is helping home buyers and sellers in Southern California. It is not unusual for buyers’ first step in looking for a home is to reach for their favored device and search out properties they are interested in learning more about. Likewise, technically savvy sellers know that their home needs to stand out among all of the others when it comes to being listed online. Marketing has nearly replaced the previous method of real estate agents driving people around for hours. Rarely can buyers be found driving street by street through neighborhoods looking for signs to find their new home. Image Is Everything In order to reap the full benefits available in the toolbox of real estate professionals of today, the best agents understand that they must take full advantage of the ways technology is helping home buyers and sellers in Southern California. A majority of buyers use technology as the initial step in “house hunting” and expect not only the highest quality of photos online, they want them to load quickly and have 360 touring capacity as well. Along with this, it is fast becoming the standard to include a video of the property provided from the use of a drone, which tours both indoors and outdoors, rising up to allow a view of the entire property as well as the surrounding neighborhood. Because of the prohibitive costs of professional equipment, you will want to have a reliable provider and understand all of the steps involved in the process of getting your data uploaded. E-Signature The use of an e-signature or electronic signature, a secure method of signing a real estate contract virtually, is yet another way technology is helping home buyers and sellers in Southern California who are not local. It would behoove you to become intimately familiar with the laws governing this technology when it comes to your specific transaction. Most especially when the risks may be high, you will want to be secure in the legitimacy of the transaction. It is never a bad idea to close in person where extremely large fortunes may be on the line and circumstances allow. A word to the wise, if you are not sure about all the details regarding the use of e-signatures, you may wish to reach out to a professional in the real estate industry for assistance. We understand just how important it is to be on top of the game when it comes to the use of real estate technology. Stars and Stripes Real Estate has all of this technology at our fingertips, we are here to help home buyers and sellers in Southern California. To learn more about what we can do for you, send us a message or give us a call at (844) 932-8943 today!